Amanda is Co-Founder of Carterwood, where she provides strategic direction and champions the organisation’s long-term vision. She works closely with the leadership team and key clients to shape the future of health and social care market intelligence through data-led insight and trusted partnerships.
With over 30 years of experience, Amanda has built Carterwood on a foundation of commercial rigour, accurate data, and a commitment to excellence. She is passionate about helping clients make smarter decisions through innovative, scalable solutions.
A regular speaker and Chair at industry events, Amanda shares perspectives on leadership, innovation, and the role of data in transforming the sector. She is also a strong advocate for female leadership and was recognised with the 2021 Power Fifty sector specialist award.